Steve Jobs 1955-2011

“We don’t get a chance to do that many things, so every one should be really excellent,”. “Life is brief and then you die, you know? This is what we’ve chosen to do with our life. So it better be damn good. It better be worth it.”

Steve Jobs prescription for doing business right

Prescription for doing business right: Forget Wall Street. Forget your stock price and even your bottom line. Focus on what business is all about: making a better mousetrap. Build cool products and the world will come. Hire passionate, driven people and they will find a way. Take risks. Make mistakes. Aim high. Put yourself on the line — not in the per-share targets you set, but in the ambitious products you promise — over and over again — to your customers. Do your job and do it well, and the bottom line, the stock price, and everything else will take care of itself.

On what customers want

"If I'd asked my customers what they wanted, they would have told me 'a faster horse'." - Henry Ford